May 2017 Newsletter

Presidents Message

Hi PSN Members and Friends –

WOW!  We are almost there. . . . one week and counting!!   Have you registered yet?  I wonder, because not many names are showing up as registered . . . . and that concerns me.  This is the 30th Annual SWOTY.  We have to make it special !!

We have so many wonderful Silent Auction gifts coming in, it is so heartwarming.  But we need people there to buy them!!  Now is the time to register here:  and bring your friends!

And we have tons of Raffle prizes coming in. . . . plus the Goody Bag donations (but we could use more of those!)  Just email me at   to let me know where to pick up whatever you have to donate!

Thanks everyone – as usual you are wonderful and so supportive – and our charity Life Changes, Inc. appreciates all you do !!

See you on May 9 – 11:00 – 1:00  at the Atlantis for the 30th Annual SWOTY Awards Luncheon!!

Best - 

Lorin A’Costa 

Capitol City Pop-Up!

What a great time we had at the Capitol City Pop-up at Sierra Foot and Ankle! 

Thank you to all of those who were able to come out and join us at the amazing local business!


April's New Member

Cate Kegg - El Dorado Resorts

Make sure to welcome Cate when you bump into her at our next event!

It's almost time for SWOTY!

The tickets are starting to fly out the door and the nominees are getting anxious. On May 9th we will announce our Saleswoman of the Year! Make sure you don't miss out. Sponsorship and advertising opportunities are still available, but only until May 5th! Don't delay on this incredible annual event!

May 9th, 11:00am - 1pm

Atlantis Casino and Spa

Register For Luncheon Here!

Sponsorship Info Click Here

SWOTY Advertising

Meet PSN Member:

Mandy Clark

Mandy Clark founded the company, Optimizing You, Inc after close to 20 years as a corporate Human Resources professional.  She is a graduate of the University of Nevada, Reno who has recently returned to the area to raise her family and enjoy the lifestyle that Reno has to offer.

After graduating from UNR, Mandy pursued her MBA at Purdue University and joined General Electric Company in their HR Leadership Program.  She then went on to have a successful career, rising through HR leadership positions quickly at several large corporations.  After 17 years as an HR business partner, she left her VP Human Resources role to start her own companies - a real estate investment firm that she and her husband run together and an HR/Business consulting firm that she runs on her own - Optimizing You, Inc. 

She has partnered with all levels of employees and leadership to transform organizations into amazing places to work.  She can truly help OPTIMIZE companies by developing the best individual performers and maximize the company's output and bottom-line.  Ask her how she transformed the West Region of Pepsi Beverages Company to increase their revenue by $400MM in the three years she lead the HR team for that division of Pepsi Co!

Her specialties include:

  • Executive/Personal/Health Coaching
  • Leadership Development Training
  • Employee Engagement and Culture Development
  • General HR Consulting practice development and refinement

Learn more about what Optimizing You can do to help you and/or your company by visiting the website at:

 Mandy is the proud mother of two beautiful and talented girls, Kira (10) and Bayley (8). She married her high-school sweetheart, Mike, and they enjoy all kinds of outdoor activities and supporting their girls' sports interests. Mandy is a Girl Scout troop co-leader and volunteers weekly in both of her daughters' classrooms. She is thrilled to be back in Reno and convinced her parents to move here as well!

Life Changes, Inc. - PSN's 2017 SWOTY Charity 

The mission of Life Changes, Inc. is to provide safety, shelter and support for men, women and youth affected by substance abuse, mental illness, homelessness and domestic violence. The Executive Director, Lisa Moore, saw a need for safe and sober housing for women seeking hope to change their life and opened the first Life Changes Sober Living Home in 2011. Since that time, the organization has expanded to include six sober living homes serving 72 at-risk individuals.

The dedicated team at Life Changes believes in the unique ability of every client they serve. The staff at Life Changes are dedicated to empowering each client to achieve their life vision. Many times, the clients they serve are simply drifting through life – allowing life to happen to them rather than creating a life that works for them. Through a strong foundation of recovery, a sense of community, usable life skills, support and guidance that nurture growth and development, these men and women can and do become the individuals they were destined to be.

Life Changes, Inc. provides tangible, real-life services to empower their clients. A high priority is to connect each individual with a mentor to assist them in defining the life they dream of. With their mentor, they can define a career path, obtain employment, access the Career Closet Boutique, begin the often-painful process of regaining custody or visitation with their children, and build a strong recovery program.

The highest priority and goal at Life Changes, Inc is the improvement of the community in which we reside. Years of experience have taught the Life Changes team that all it takes is one small change to make a big impact. Learn more about the causes they are passionate about on their website at www.LifeChangesInc.Solutions.

About PSN

For the past 30 years, PSN’s programs include monthly luncheons, Saleswoman of the Year Event, Sierra Sales Summit all-day training Event and pop-up networking events at member business locations plus cooperative events with AMA, AIGA, PRSA, and AAF.  

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